A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. 1 2 The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. Popular White Label Casino Software Providers. There is an increasingly large amount of white label casino providers coming on to the market and it can be hard to sift through all the options out there sometimes. Here is a quick list of some of the more established providers to get you started.
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- Written by Vladislav Dibrov
The online casino world is not easy to own as one has to remit payments to gaming providers, the authority which issued the license, platform provider, payment systems, and national regulations (responsible for a tax receipt). All these things are pushing them a lot. The volatility and big winning from players are some of the things that you will make you see the real-life of the online casino owner. Several years ago, it was complicated to open an online casino.
A newcomer would find it quite challenging to build something new: platform developing, contracts with the leading payment methods and gaming providers, promotions and advertisement of a new online casino in different countries. All this requires huge investments and many people to be involved. However, there is something that will help you with – white label. A regular player would not see any differences between an excellent white label online casino and an independent one.
The best white labels for online casinos
There is a lot of platforms nowadays that offer white label solutions for new online casinos. Let’s focus on the most popular ones:
EveryMatrix
Perhaps, this is the largest platform in the world. It does operate internationally, holds both, Malta and UK licenses. It has several ready-made solutions:- OddsMatrix (sportsbook platform),
- CasinoEngine (package of more than 3,000 games),
- GamMatrix (a management platform that supports all the major payment systems).
- The featured packages included. The last two products are related to casinos. There are games by NetEnt, Scientific Games, Microgaming, PlayN Go and other developers, in CasinoEngine, as well as live dealers by Evolution Gaming, NetEnt Live.
- The dealer, Microgaming and XPRO Gaming.
- The GamMatrix is a fully-featured platform where you may transfer the funds from the casino to any section of the site (sports betting), make fast deposits via the downloadable clients, use more than 50 payment methods and so on.
- Such casinos use EveryMatrix like Casino Cruise, Jetbull, CasinoLuck, NextCasino and so on. Note it was used by even more.
- EveryMatrix price is one of the highest in the White Label category. It is because it has been a pioneer in the manufacture of ready-made platforms for online casinos
SoftSwiss
- A top-rated operator nowadays, which still gives birth to new casinos out there. Like EveryMatrix, the company has been around since 2008, and one of its first projects was the online auctions.
- It is known by its completely legal activities, including the use of Bitcoin in every casino it is used by.
- Curacao licenses the platform and has about 1,000 games (all of them may be used in an online casino) by NetEnt, Amatic, PlayN Go, Yggdrasil, Endorphina, iSoftBet, SoftSwiss (own-developed) and so on.
- All of its projects are quite similar, and it is incredibly annoying. Of course, the ready-made casinos do have a different design, but usually, the features are the same (even the games).
- The SoftSwiss white-label online casinos are Fastpay, TTR casino and other well-known sites.
- The platform is quite affordable. That explains the very rapid growth of the number of operators which start using it.
Tain
- One of the most well-known platforms in the online gambling category, a part of its history is out there in the shadows. Tain has been around since the 90s, the moment when gambling entered the online world.
- From the very beginning, the developer was specialised in sports betting and online poker, but with time started offering new gambling solutions.
- In 2007 Tain started working with Playtech, and in 2013 merged with Betting Promotions, one of the biggest bookmakers in the world. That deal brought the company to an international level, being ranked among the most successful and representative organisations.
- About the online casino, Tain offers some services, including its white label. In early 2016 the developer added the live dealers by Ezugi (the competitors had it long ago). The company offers more than 2,000 games, including the own-developed ones.
- More than 10-15 online casinos use tain. Perhaps, the most well-known is the Red Star. Tain has the games from the best developers: NetEnt, Microgaming, PlayN Go, NYX, Betsoft, Evolution Gaming, except Quickspin, Elk Studios or any old school developers like Amatic.
ProgressPlay
- One of the newcomers on the White Label market. It has been around since 2010. The company has hundreds of slot machines, table and card games, scratch cards, video poker, and so on. More than 30 online casinos use this platform at this moment. However, only a few are popular in the online gambling world; one of them is Hippozino Casino.
- New casinos by ProgressPlay regularly enter the market, and all are quite different from each other and licensed by Malta and UK. Being far from the best, they are quite competitive.
- There are games by NetEnt, Microgaming, NYX, ELK Studios, 1x2 Gaming, Thunderkick and so on. A total of nearly 20 developers!
iGaming Cloud
- One of the newcomers in the field of white-label, headquartered in Spain. The official site has no detailed information, but at least several online casinos use this platform. There are more than 1,000 games, including by NetEnt, Microgaming, Betsoft, Evolution Gaming.
- Licensed by Malta and UK.
SoftGamings
- A quite popular company for white label online casinos mainly focused on Eastern Europe. It has been around for 10 years and working with dozens of brands. Its customers are TonyBet, Pari-Match, Leon, RioBet, GrandRio and so on.
- Curacao and Malta license SoftGamings; some of the major providers are NetEnt, Microgaming and Evolution Gaming.
- In early 2016, SoftGamings started working with Fantasy Network - a large company that provides a white-label for Daily Fantasy Sports.
- It’s worth noting that many online casinos that used the white label provided by SoftGamings are currently closed.
Finnplay
- A Finnish company specialised in white label solutions for online casinos mainly focused on Europe. In February 2016 the first licensed Hungarian online casino based on Finnplay was announced.
- The company is headquartered in Helsinki. The clients’ database is not big. The licenses to choose from: Malta, Belgium, Curacao.
- There are no NetEnt games, and it is quite annoying, the best company's offer at this moment is the slots by Microgaming, PlayN GO, Betsoft, Ezugi and Airdice.
BetConstruct
- A large company that has been around since 2005. It is headquartered in London and has branches in Yerevan, Kiev, Riga, Los Angeles, Malta and other parts of the world.
- BetConstruct works with dozens of popular online casinos, many of them being focused on sports betting. Some of the well-known casinos that use this platform: Circus.be, Volt Casino and so on.
- The company has more than 200 partners in more than 50 countries around the world. The casino package offers over 3,000 games from such providers like NetEnt, Microgaming, iSoftbet, NYX, Playson and so on.
- Please note that the reputation of this white label provider is not excellent as there is a lot of doubtful information online.
The advantages of white-label online casinos
White Label Casino Providers
So why do online casinos use the white label's solutions? There are many reasons for doing that:
- Cost and time. These are two main reasons to open an online casino on white-label. It costs around €100000 and takes 2-3 months to be opened. If you try to do all these steps by yourself, the only license will take about 6 months and €10000.
- Popularity. A casino using a popular platform is automatically ranked accordingly. Even a newcomer who has recently opened may easily penetrate the gambling market thanks to the platform it is based on.
- Variety of games. The modern online casinos have up to 1,000 games or even more. How’s that possible? It is all about the white label which has the ready-made contracts with the providers of slot machines, table and live casino. Some of the most popular providers are NetEnt, Microgaming, Yggdrasil, Play'n GO, NYX Interactive, IGT, Amatic, Betsoft. Speaking of it, that’s just a package which is purchased by the newly born casino. Once purchased, the owner may choose the games to be added on the site.
- The gambling licenses by different authorities. You cannot start promoting the online casino in any country you want. The site should be licensed by a gambling commission, so that the players from that country may legally use it – deposit/withdraw. Otherwise, the sanctions will follow: the platform will stop providing its services to a bad casino.
- And it is the worst thing that might happen. It is therefore quite important to have experts in that field – even if they are included in the ready-made solutions. A casino would avoid any illegal activity. Malta and Curacao are the most used licenses.
- The variety of payment methods. The ready-made contracts with the payment systems, including Visa and MasterCard, are quite important. There should be lots of deposit and withdrawal methods. The white label covers them all in an instant, be it the best or the worst.
- Ready-made design. The online casino is usually designed by the platform itself under the strict guidance of the customer. The laziest ones would choose the ready-made templates, but mostly the design is chosen individually.
- The technical support and customer care. The platform should always care about the technical support it offers to the online casino. Moreover, there are also ready-made solutions like live chat and ticketing system.
Where to play?
- Fastpay casino is a white label gambling site and has over 5000 games in their portfolio. Their VIP bonus program and excellent customer care make them one of the best in the online gambling industry.
White Labelling is a casino programming choice for people who want to begin their business rapidly and easily. “White Label” refers to a product or service that is made by one company but sold by another the aim of which is increasing customer loyalty and trust.
White Label Gambling Platform
Instead of going through trial and error, wasting precious time and money, people choose the simpler option, the white label solution. It is a cost effective, comprehensive solution aimed at launching your own casino in the shortest time possible which really saves time on recruitment, staff supervision and quality assurance.
Did you know?
With GamblingTec.com, once certified, you can license and operate your own software under a white label agreement…
Casino software developers
Looking for the best casino game software developers & providers? Look no further.
GamblingTec is a solution for your casino game management software. They have been working on casino games since 2013 and they have highly experienced casino game developers, designers and testers to deliver highly secured and fast games. Their Client base is USA, UK, Africa and other European & Asian Countries.
Online gambling software/ Gambling software
One of the most important factors to consider when you are looking for an online casino to gamble at is what online gambling software the casino uses. While online casinos control things like bonuses and site design, your actual gaming experience relies heavily on the software provider that powers the casino’s website.
High-quality online gambling software provides you with:
- An exciting visual experience
- An interface that runs well whether you are playing through an internet browser on your desktop or an app on your phone
- Games that offer enticing jackpots and prize money.
There are many different gambling software providers that license games to online casinos all over the world and every software provider has something different to offer, so it’s best to try out several and see what you like best!
Turnkey casino/ Turnkey casino website
Turnkey casino is a very adaptable gambling programming answer to suit all your business needs. It is a self-owned multifunctional online casino that gives you unlimited customisation opportunities. A turnkey script is a product sold in a ready to use condition. It is very common in the world of digital products and comes with great advantages like the following:
- It is already bug tested and bug-free, so you won’t have any problems when using it.
- It is very flexible and comes with many features to satisfy the most common needs of the customers.
- It is optimized so it would work on any type of system that supports PHP and MySQL.
- By purchasing a turnkey casino solution, you will just have to install the script correctly and everything will work perfectly.
By registering to get a turnkey casino website and becoming an affiliate, you might save yourself a good deal of hassle and cash which would be your duty. Turnkey casino clients can concentrate with peace of mind to their marketing activities while relying on matured, solid and at the same time innovative gaming platforms.
Starting your own online casino
Starting an online gaming business is a daunting task so before you start an online gaming website here are 6 important facts to consider:
- Choose a reliable iGaming software provider.
- Know exactly what you want to include on your gambling website for your customers.
- Obtain a gambling licence for the targeted jurisdiction
- Choose a payment system provider
- Work on your website’s design
- Implement a marketing strategy including loyalty and retention programs.
On-going efforts must be made in order to maintain high standards and keep your customers fully satisfied. At the end of the day, it’s the joint effort of your software provider and your marketing and sales departments that need to align in order to bring your business forward.
Online casino platforms
Online casinos, also known as virtual casinos or internet casinos, are online versions of traditional casinos, it enables gamblers to play though the internet. Many online casinos rent or buy their software from companies like Amaya, International Game Technology, Microgaming, Playtech, Golden Race and Realtime Gaming offering games such as Llive dealer games, lottery, mobile casinos, mobile live dealer, and mobile lottery.
Game providers/ Online gaming software
Game software developers require a bachelor’s degree with a specialization in a program such as game engineering or game design and development. A strong knowledge of various computer programming languages is also essential for success in the field.
Some of the top gaming software companies are:
- IGT Interactive (International Game Technology)
- Cryptologic
- NetEntertainment
- Microgaming
- Playtech
How to get a gambling license for your casino software?
Getting a gambling license for your casino software business can be expensive especially if you choose to setup and apply for a Curacao license or a Malta license. However, going through this expense is unncessary when you can work with a company such as GamblingTec.com who will issue you with a white label casino license in order for you to operate your your software (once it has been certified).